(Stepping in a bit late...)
Q. IT departments are swamped, when will they get to RSS?
David: portals are under-utilized, costly to maintain. RSS looks like lower-cost easier-to-maintain. Delegation of responsibility (content and administration)
Ross: we see lots of bottom-up adoption. Corporate blogging is starting because of fear, but on the inside it's driven by greed
Michael: how do you manage and control it in the enterprise. RSS provides a way to distribute changes... Desktops are locked down, can't install news readers. Esp in Europe, many desktops don't even have internet access.
Paul: adoption is going to happen no matter what enterprises do, so enterprises should be learning to manage the traffic
Q. what do we know about the demographics of RSS readers?
David: netvets (on the net over 5 years) male, higher income, younger end of baby boomers... small but attractive group
Q. RSS between enterprises?
Ross: "The Only Sustainable Edge" - work around business process to create competitive advantage
Michael: Fujitsu PC uses Oracle and Excel.
David: RSS doesn't change machine-to-machine communications, already XML
Q. some companies are focused on enterprise, some on Internet, how can we connect>
Michael: KnowNow has a tool that can take an internal portal and make an external portal. e-mail notifications aren't being used, and they can be overloaded. RSS can easily handle the data flow, and end users can opt-in and opt-out easily
Q. no one is talking about the metrics...
David: yeah...
Michael: SOX might require a two-way communication, surveys for compliance
David: companies have far more data than they can analyze... have spent far more on tools than on the staff to use them. Jupiter recommends that companies get their analytical house in order before they start worrying about this stuff.
Q . (please repeat the questions!)
David: folks that write blogs tend to be influential
Paul: competitive intelligence via RSS is interetsing. Lots of anecdotal info. The basic effect is, someone looks really really smart now.
Q. some people aren't willing to share info...
Ross: we're trying to design software to drive social behavior. Most blogging inside the firewall are groups communicating on a project, research, fleshing out wikipedia style knowledge. Wikis de-emphasize identity. Weblog, wiki, IM give lots of modalities to people.
Michael: private-label aggregators might provide more info
Technorati Tag: syndicateconference

Recent Comments