In the "Jack-tor" episode of 30 Rock, the opening segment spoofs the entire notion of product placements in TV shows. Calling them "pos-mens", Jack explains to the writing staff the notion of product integration thru positive mentions. Liz challenges the integrity of the concept, then one of the writers exclaims "Hey, this is Diet Snapple?!", and the whole room bursts out with positive mentions of the drink, culminating with the hot young office assistant staring with bedroom eyes into the camera declaring that she only dates men who drink Snapple. Later on, as a few characters are getting on to an elevator, a guy in a Snapple suit asks for directions then walks off camera.
There's a subtle difference between too much and over the top. For me, this pos-mens worked much better than the shredder on The Office.
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