Techdirt reports:
Lego Website Lectures Anyone Who Thinks It's Legos
Legos may be a fun toy, but it seems that some of the marketing folks there are fairly humorless when it comes to their website. The company wants to protect its brand, which is fine, but if you accidentally type in legos.com rather than the more appropriate lego.com, the company doesn't just forward you to the proper website -- it gives you a lecture on how to properly spell their name. Oh yeah, they also want to focus on the fact that the brand is completely capitalized, but we're not going to give in to that either.
OMG. If I didn't already have a lifetime love of Legos, I'd be very turned off by this. Yes, brand is important, but more important is treating your customers with respect, regardless of their age.