To recap, the marketing matrix includes the C and 4Ps:
- Customer - always start here
- Product - the thing that solves a problem or meets a need
- Price - the value of the solution
- Place - where the product is purchase
- Promotions - how customers learn about the product
The Internet has definitely strained many of these definitions, and yet, just about every online/e-commerce innovation still fits within that framework. Sviokla's Context suggests an updated marketing matrix:
Marketing Remix (with Antony Paoni)
The Elements of the New Marketing ReMix The remix is from Place to Presence; from Promotion to Persuasion; from Positioning to Preference; from Price (static) to Price (dynamic); and from Product to Personalization.
Good read…